What do Americans want to buy after unblocking? Lipsticks, dresses, wedding dresses...

Introduction: With the gradual control of the epidemic in the United States, some interesting changes have taken place in the needs of American consumers.

So far, the United States has received more than 300 million doses of the new crown vaccine. With the gradual control of the epidemic in the United States, some interesting changes have taken place in the needs of American consumers.

Lipstick sales rise

In May, the US CDC (Centers for Disease Control and Prevention) announced that fully vaccinated people no longer need to wear masks. Now the ladies can show their lower half of their faces. As a result, the sales of lipsticks have increased. American retailer Wal-Mart told CNN Business that lipsticks are the leader in all cosmetics fields and have performed well in the near future.

Google search trends show that the search volume of "lipstick" keywords began to rise rapidly in early June, and related keywords have also soared.

Wal-Mart also stated that consumers have a strong interest in long-lasting, anti-blooming lipsticks—the colors of such lipsticks are not easily erased by masks. Estee Lauder cosmetics innovation, product line and R&D global head Sam Joe said that lipsticks with silk satin texture will be the most popular this year and become a hit.

People are buying clothes again

During the epidemic, due to people working at home, sports pants and leggings at home became the first choice. In addition, "social isolation" measures also greatly reduced the need for Americans to go out and socialize, and dresses were pushed behind the closet. But with the relaxation of epidemic prevention and control measures, Americans’ social needs have increased, and dresses have become a priority for women.

On Amazon, most search terms related to "dress" are rising, among which the ranking of "white dress women" has risen by 4907! It seems that the love for little white skirts knows no borders.

H&M, Anthropologie (Anjia), Macy's and other retailers said that they have noticed the increase in consumer demand for dresses and are launching new styles to meet demand.

The wedding season begins again

After 15 months of low tide, the wedding industry is booming again. According to data from the Joint Economic Committee of the United States Congress, in April 2020, the marriage rate in the United States hit a record low. However, with social recovery, hotels, parks and other venues opened up, and more and more couples went to the aisles and said "I do." Suppliers have also seen opportunities. Earlier this year, David's Brida, one of the largest wedding dress sellers in the United States, said that due to pent-up demand, weddings are expected to make a comeback this year and 2022, ushering in a recovery.

In short, as the U.S. region recovers from the epidemic, the market will also undergo some changes. Consumer demand that was previously suppressed by the epidemic will be further released. Sellers can pay attention to market conditions at any time, comprehensively consider, and adjust sales strategies in a timely manner.