Introduction: According to data, food occupies a dominant position in the top 10, with rapid growth during 2020.
Kantar Worldpanel just released its latest publication "Indonesia Brand Footprint 2021", revealing consumers' favorite brands.
The editor learned that the brand footprint covers five areas of fast moving consumer goods (FMCG), namely food, beverages, dairy products, home care and body care. This year's ranking of Indonesian brand footprints covers large cities, small towns and other regions, with a total of 68 million households, accounting for 97% of the total number of households.
This is due to the impact of the epidemic, and consumers spend more time cooking and eating at home. Data shows that food occupies a dominant position in the top 10, with rapid growth during 2020.
In this regard, management observer Daniel Saputra said that the business prospects of fast-moving consumer goods have essentially always followed economic growth. When the country's economy shrinks, it will definitely affect the development of the fast-moving consumer goods business, and vice versa. According to our economic growth, as long as our economy develops well, it will continue to rise.
The epidemic swept across Indonesia last year, and the local people's demand for certain products was unprecedentedly high. According to Daniel Saputra, when economic income is affected, people are more inclined to choose more favorable products.
This is consistent with one of the results of the Indonesian brand footprint in 2021. The report pointed out that Ekonomi is one of the fastest-growing home care brands among the brands that have successfully entered the top 20. Because, Economy provides extra protection for the family in terms of cleaning, and the price is affordable.
Daniel Saputra explained that in the current pandemic, FMCG companies can adopt two strategies to continue to compete. First, expand the second brand with cheaper product prices so that it can cover all sectors of society.
Second, it is cheaper. Third, delete the pouch version of the existing product. For consumers who want to buy these products at a more friendly price in the current economic situation, this may be a good choice.
The demand and sales of fast-moving consumer goods in Indonesia have soared, which is a very good opportunity for manufacturers and sellers, and relevant sellers should pay more attention to it.